Aveda Real-Time
2024
Social Media Content Creation
SKILLS
Art Direction, Production Design, Content Creation, Content Strategy, Motion Graphics, Video Editing, Photo Retouching
Art Direction, Production Design, Content Creation, Content Strategy, Motion Graphics, Video Editing, Photo Retouching
At The Charles Group, we managed Aveda’s global social accounts and real-time content on Meta and TikTok. Our team strategically planned the social calendar, collaborating across teams to produce and design content that aligned with Aveda’s brand identity. Every asset adhered to brand guidelines, ensuring products were presented in a way that resonated authentically with both users and the brand. By understanding the unique characteristics of each platform, we crafted tailored content optimized for maximum engagement.
INFOGRAPHIC MOTION POSTS
NEW Be Curly Advanced™ Launch
NEW Be Curly Advanced™ Ingredients
STATIC INFEED POSTS
Invati Ultra Advanced™ Ingredients
World Kindness Day
Certified 100% Vegan
Shampure™ 35th Anniversary
SEAMLESS CAROUSELS
Invati Ultra Advanced™ Sensory Results
Ingredient Sourcing
Shampure Aroma
5-STAR REVIEW CAROUSELS
Shampure™ Reviews
Invati Ultra Advanced™ Thickeing Foam Reviews
LOFI CONTENT REELS
Camera Roll Faves
Singles Day Gifts
Scorpio Gift Ideas
VIDEO CAROUSELS
National Recycling Day
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Kokum Butter Responsible Sourcing
CREDITSAgency: The Charles Group